Duesenberg was incorporated into the Auburn-Cord company

Wednesday 6th October 1926

Duesenberg was incorporated into the Auburn-Cord company. Two years later, Cord introduced the Duesenberg Model J to the American public. It was of typical Duesenberg design, but on a grander scale. No other automobile of the time could approach the sheer power of the Model J. The engine displaced 6.55 litres (420 cubic inches) and sported twin overhead camshafts that operated four valves per cylinders, all adding up to an impressive 165hp. And in elegance it was incomparable – the chassis was huge and the bodies were custom-built by the leading coach builders of the day. At a price tag beginning around $17,000, the Model J was a true luxury car, and movie stars and millionaires soon vied for ownership of “Duesies.” But Cord’s Duesenberg line could not survive the difficulties of the Depression, and it folded along with the rest of Auburn-Cord in 1937. Yet, for a short time, Cord had accomplished his dream of grandeur, and the Duesenberg Model J is still widely regarded as one of the finest automobiles ever manufactured.

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