Chevrolet introduced the El Camino, a sedan-pickup created to compete with Ford’s popular Ranchero model


Thursday 16th October 1958

Chevrolet introduced the El Camino, a sedan-pickup created to compete with Ford’s popular Ranchero model. Built on the full-size Chevrolet challis, the big El Camino failed to steal the Ranchero’s market and was discontinued after two years. But four years later, in 1964, the El Camino was given a second life as a derivative of the Chevelle series, a line of cars commonly termed “muscle cars.” The Chevelles were stylish and powerful vehicles that reflected the youthful energy of the 1960s and early 1970s, and sold well. The Chevelle Malibu Super Sport was the archetypal muscle car, featuring a V-8 as large as 454 cubic inches, or 7.4 liters. Chevelles came in sedans, wagons, convertibles, and hardtops, and, with the reintroduction of the El Camino in 1964, as a truck. The station wagon-based El Camino sedan-pickup had a successful run during its second manifestation as a Chevelle, and proved an attractive conveyance for urban cowboys and the horsey set.


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