British Leyland (BL) launched the Morris Ital

Tuesday 1st July 1980

British Leyland (BL) launched the Morris Ital. It took its name from the Ital Design studio of Italian Giorgetto Giugiaro, who had re-engineered the Morris Marina, which had been produced since 1971. Although the Ital had revised exterior styling, it retained the Marina’s 1.3- and 1.7-litre petrol engines and rear-wheel-drive chassis, as well as the dashboard and interior of the Marina. The Ital was the last production car to wear the Morris badge, although there was a Morris-badged van version of the Metro produced until 1984.

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