Born on this day, Raymond Fernand Loewy, an American industrial designer


Sunday 5th November 1893

Born on this day, Raymond Fernand Loewy, an American industrial designer. Loewy achieved fame for the magnitude of his design efforts across a variety of industries. He was recognised for this by Time magazine and featured on its cover on October 31, 1949. Among his designs were the Shell, Exxon, TWA and the former BP logos, the Greyhound Scenicruiser bus, Coca-Cola vending machines, the Pennsylvania Railroad GG1 and S-1 locomotives, the Lucky Strike package, Coldspot refrigerators, the Air Force One livery, Hupmobile automobiles, and the Studebaker Avanti and Champion cars. Loewy also contemporised Studebaker’s logo by applying the “Lazy S” element in the 1950’s. His final commission of the 1950s for Studebaker was the transformation of the Starlight and Starliner coupes into the Hawk series for the 1956 model year. His career spanned seven decades.


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