BMW unveiled their latest product, the BMW Isetta Motocoupé before the assembled press at the opulent lakeside Hotel Bachmair in Rottach-Egern, Germany


Saturday 5th March 1955

BMW unveiled their latest product, the BMW Isetta Motocoupé before the assembled press at the opulent lakeside Hotel Bachmair in Rottach-Egern, Germany. The journalists were shown a two-seater, but one which was unlike any sports car. Fritz Fiedler, then BMW’s Head of Vehicle Development, summed it up in his opening speech: “With the BMW Isetta Motocoupé, the public are being offered an economical type of car and a concept that is quite novel in Germany.” Indeed, no vehicle like it had been seen before on German roads: a tiny, almost spherical car with windows all round – and a single door at the front.


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