Tuesday 9th July 1929
BMW announced in full-page advertisements that it had started business as a car manufacturer. A small car with the type designation 3/15 PS, nicknamed Dixi, was presented to guests in Berlin. The two-door car body was made entirely of steel and driven by a water-cooled, 15-bhp, 750-cc, 4-cylinder engine. The frame consisted of pieces of pressed sheet metal riveted together, with rigid front and rear axles. ‘Bigger inside than outside’ became the advertising slogan for BMW.