Saturday 24th February 1968
American Motors introduced the AMX as a mid-year model. The AMX name originates from the “American Motors eXperimental” code used on a concept vehicle and then on two prototypes shown on the company’s “Project IV” automobile show tour in 1966.The AMX was also classified as a muscle car, but “unique among other American cars at the time due its short wheelbase”. The AMX was also the only American-built steel-bodied two-seater of its time, the first since the 1955-1957 Ford Thunderbird. Fitted with the optional high-compression medium block 390 cu in (6.4 L) AMC V8 engine, the AMX offered top-notch performance at an affordable price. In spite of this value and enthusiastic initial reception by automotive media and enthusiasts, sales never thrived. However, the automaker’s larger objectives to refocus AMC’s image on performance and to bring younger customers into its dealer showrooms was achieved. After three model years, the two-seat version was discontinued, and the AMX’s now signature badging was transferred to a high-performance version of its four-seat sibling, the Javelin, from 1971-1974. American Motors capitalized the respected reputation of the original AMXs by reviving the model designation for performance-equipped coupe versions of the compact Hornet in 1977, Concord in 1978, and the subcompact Spirit in 1979 and 1980.