Sunday 1st February 2004
A Super Bowl ad unveiled the new Ford GT, a new, 200 mph high-performance “supercar” based on Ford’s GT40 race car, which won the 24 Hours of Le Mans endurance race in France four years in a row starting in 1966. The TV ad for the two-seater Ford GT featured a driver’s eye view of the car noisily zooming around California’s Thunderhill Raceway, and ended with the tag line: “The Pace Car for an Entire Company.”