On the 105th anniversary of the company, a new logo was unveiled at a press event at the Alfa Romeo Museum; together with the Alfa Romeo Giulia as part of the brand’s relaunch plan .

Saturday 8th April 2006 The new Alfa Brera, a sports coupe in the classic Alfa Romeo tradition went on sale in the UK.

Saturday 25th February 2006 The all-new Alfa Romeo 159, a true sporting saloon in the classic Alfa Romeo tradition, went on sale in the UK. The 159 used the GM/Fiat Premium platform, shared with the Alfa Romeo Brera and Spider production cars, and with the Kamal and Visconti concept cars. The 159 was placed third…

Saturday 26th May 2001 Vittorio Brambilla (63), a Formula One driver from Italy who raced for the March, Surtees and Alfa Romeo teams, died. The Italian F3 Champion of 1972 moved through F2 into F1 in 1974. His moment came in Austria when he scored the March factory teamís first-ever championship Grand Prix win in…

Thursday 9th October 1997 The Alfa Romeo 156 was launched in Lisbon. The appearance of this car, a medium-sized sports saloon that encapsulated Alfa Romeo’s proud sporting and engineering heritage in a clean, stylish and obviously Italian package, set the company on a fast-track to rejuvenation. The new 156 was voted Car of the Year…

Monday 4th December 1995 Rudolf Hruska (80), Austrian automobile designer and engineer, most famous for his design of various Alfa Romeo cars, died. At Alfa Romeo (1954-59) he assisted Orazio Satta Puliga in the Alfa Romeo Giulietta, before joining Simca and Fiat (1960-67), working on the Simca 1000 and Fiat 124/Fiat 128. Hruska then designed…

Thursday 9th March 1995 The Alfa Romeo GTV was launched at the Geneva Motor Show. The GTV was a 2+2 coupé. Around 41,700 GTVs were built from 1993 to 2004. The GTV’s name placed it as the successor to the long-discontinued Alfetta GTV coupé and was available until the launch of the Brera in 2005.…